Diversity In Seattle

Advertising Campaign

Seattle is constantly seen as one of the most diverse cities in America. Diversity in Seattle is an ad campaign used to promote the melting pot that is the city of Seattle. The varying cultures in Seattle is what helps define the city, yet there are people who see these cultures as dividers when they should be seen as the glue that helps hold this very unique city together.

The campaign’s overall message is “we’re all in this together.” The message is highlighted using images of same-sex couples and ethnically diverse family and friends, showing that the message truly means all of Seattle. The light blue background graphic of Seattle helps bring consistency of the branding throughout the advertisements.

The ad campaign is geared towards every Seattleite, promoting the diversity of Seattle. The campaign is meant to show that despite how different everyone is each other, the diverse bonds that Seattleites make everyday is what makes Seattle the amazing city it is.