Artisan Market
Artisan Market
Branding and Application Design
Fresh and ready, the food of Artisan Market redefines the words “takeout” and “delivery.” Located in Seattle, WA in the South Lake Union area, this deli brings quality food to the busy professionals who work and live around the SLU area. Whether it’s lunch time or they’re too tired to cook anything, customers can be ensured that they’ll be getting quality food from Artisan Market.
The branding uses light colors and tones to help differ itself from the usual heavy fast food that is seen everywhere. Variation in color of the bread icon graphic also gives the branding a rebellious characteristic that appeals to trend setters. The green sides not only helps accentuate the brighter colors of the front and back, but also helps bring a fresh feeling. Artisan Market also has an app that allows customers to order food for pick-up or delivery by the branded van. The Artisan Market app uses different colors to separate the different categories of food available.
*Academic project
