14409 Dry Gin

Branding and Package Design

14409 Dry Gin brings both the adventurous side of Seattle and the exhilarating feeling of standing at the very top of Mt. Rainier — all 14409 feet of it. Distilled locally in Washington, this batch of dry gin uses ingredients found in Washington such as fresh blueberries and wheat, making sure that this a gin that Washingtonians can be proud of.

The packaging uses a cool color scheme to help show the Mt. Rainier influence of the drink. Black lines help the colors stand out from each other, while photos of Mt. Rainier are used as textures to add variation to the design. A snow texture is used throughout the design of the entire packaging. With the taste of cool mint and local grown blackberries, drinking some of this small batch dry gin is as breathtaking as the view from the top of Washington’s highest point. This exquisite taste makes sure that the consumer truly feels that they’re buying all 14409 feet of Mt. Rainier.

*Academic project